Infographic Multiplier Playbook

What this page is

One topic in, four layout variants out — without redesigning by hand for every channel. The visual generator UI ships later. Today you get the content architecture, copy blocks, and AI prompts we use to produce feed-ready infographics in Canva, Figma, or any design tool.

This is a production playbook, not a fake demo.

The four layouts

Same story, four croppings. You are not making four unrelated designs — you are reframing one content spine.

60-second workflow

1. Define the spine — one sentence thesis + 4–6 data points or steps.
2. Run the content generator prompt (below) to get copy for all four layouts.
3. Pick a design tool — Canva template, Figma frame, or slide deck.
4. Drop copy into layout slots using the spec tables in this doc.
5. Export with the checklist at the bottom.

Topic intake template

Fill this before prompting:

TOPIC: [e.g. "5 signs your site is invisible to AI search"]
AUDIENCE: [e.g. "Solo SaaS founders"]
TONE: [direct / playful / authoritative — pick one]
BRAND COLORS: [hex codes or "dark bg + amber accent"]
DATA SOURCE: [your stats, or "no hard numbers — use qualitative"]
CTA: [e.g. "Free GEO scan → mygearhut.com"]

Master prompt: one topic → four layouts

You are an infographic copywriter for B2B operators. I will give you a topic brief.

Produce copy for FOUR layouts from ONE content spine. Do not invent statistics — if I didn't provide numbers, use qualitative labels like "Most teams skip this."

For each layout output:

1. HEADLINE (≤8 words)
2. SUBHEAD (one line)
3. BODY BLOCKS (labeled slots the designer will fill)
4. CTA (≤6 words + URL placeholder)
5. ALT TEXT (accessibility, ≤125 chars)

Layouts:

PORTRAIT (4:5): Hero headline top, 4 stacked blocks, CTA bottom.
SQUARE (1:1): Center headline, 2×2 grid of blocks, CTA corner.
STORY (9:16): Large headline upper third, 3 vertical blocks, swipe cue + CTA lower third.
LANDSCAPE (16:9): Left third headline, right two-thirds 3-column or timeline blocks, CTA bar.

Also provide:
- ICON KEYWORDS (one word per block for icon search)
- COLOR NOTES (which block is emphasis)

MY BRIEF:
[PASTE TOPIC INTAKE]

Layout slot specs (for designers)

Portrait — 4:5

┌─────────────────┐
│  HEADLINE       │
│  subhead        │
├─────────────────┤
│  Block 1        │
│  Block 2        │
│  Block 3        │
│  Block 4        │
├─────────────────┤
│  CTA + logo     │
└─────────────────┘

• Headline: 48–64px equivalent, max 2 lines
• Blocks: icon + title (4 words) + body (12–18 words each)
• Safe zone: 60px margin; keep text out of bottom 15% (UI overlap on some feeds)

Square (1:1): Center headline, 2×2 block grid, CTA corner badge.

Story (9:16): Headline in top 30%, three vertical blocks, swipe cue + CTA; keep text in center 80% (platform UI eats edges).

Landscape (16:9): Left column headline + CTA; right side timeline or three columns. Export at 1200×630 for blog/OG.

Design shortcuts

Canva: Start at 1080×1350 → duplicate page → resize to square, story, landscape. Replace text only.

Figma: One frame per ratio; auto-layout stacks + reusable block component.

Variation hook: Re-run master prompt with framing swap — mistake / checklist / before-after — same slot structure.

Export checklist

• Text readable at 50% zoom (mobile feed test)
• Contrast ratio ≥ 4.5:1 on body text
• Alt text pasted in platform upload field
• File names: topic-portrait.png, topic-square.png, etc.
• CTA URL matches live page (run link check)
• All four exports from same visual system (font, colors, icon style)

Status

Interactive generator (topic in → four styled frames out) ships soon. Until then, this playbook plus Canva/Figma is the full pipeline. Qualitative data works — never fabricate stats.